Robert Jett
Webflow Testimonial Cloneables
While it is often best to let your product or service speak for itself, it can’t hurt to let other people speak for it as well sometimes. Testimonial sections are a powerful way to get first-hand accounts of why people should want to get signed up. When presented in visually compelling and convincing ways, they can be a major force driving conversion on your websites.
The team at Webflow and Memberstack know and understand the importance of appropriate, well placed and meaningful testimonial content on a website. Webflow has a page explaining testimonial gathering, creation, and presentation here that also includes some of their favorite cloneable testimonials.
Testimonials can be on their own page, or they can be included in a section on your main page depending on your design aesthetic. We’ve included 5 of our favorites from across the design spectrum below, ranging from classic and simple, to more complex video examples.
Beautiful Membership Project by Duncan from Memberstack
When talking about testimonials, sometimes the best option is the most classic. The Beautiful Membership Project showcases testimonials through a modern card-based grid, featuring crisp profile images and member credentials against clean white backgrounds. Each card highlights verified member experiences with subtle hover animations and professional typography.
The testimonials strategically focus on on a single sentence or phrase highlighting successes, using concise quotes and trust indicators to reinforce the platform's value just before the call-to-action section of the webpage.
What is in this website template?
- A demonstration of best practices for membership site design and functionality
- Clean, minimalist layout that prioritizes user experience and ease of customization
What is this website template best for?
- Premium Content/Course Platforms
- Professional Service Memberships
The Bottom Line - This website is not JUST a testimonials template! The testimonials section could easily be cut out of it and put into any website design, in any location on that website. It’s an infinite loop so you can include as many or as few testimonials as you want. This is a fairly classic design for a testimonial section, with a high degree of customizability. It goes well with colors and photos and will complement web pages that really want to emphasize those kinds of visuals. However, the star of this testimonial is the words. What your clients say about you, in the end, is what matters most in any testimonial.
Senja Video Testimonials by Senja
Video testimonials powered by Senja offer a compelling way to showcase social proof, providing potential customers with authentic, face-to-face endorsements that text-based reviews have a hard time beating. By integrating these dynamic testimonials into your Webflow site, you can leverage the psychological impact of seeing real people share their genuine experiences, which has been shown to significantly increase conversion rates compared to traditional written testimonials. The visual and auditory elements help establish an immediate emotional connection, while the unscripted nature of the video content adds a layer of credibility that sophisticated buyers often seek.
From a technical implementation standpoint, Senja's video testimonial solution streamlines the entire collection and display process, eliminating common friction points like video compression, hosting concerns, and responsive design challenges that Webflow designers typically face when handling video content. The platform's native integration capabilities mean you can maintain your site's performance while displaying high-quality video testimonials. This makes it particularly valuable for agencies and businesses that need to regularly update their social proof without compromising their site's design integrity or performance metrics.
What is in this website template?
- Video player container with responsive wrapper
- Testimonial metadata section
- Supporting content elements and optional interactive elements
What is this website template best for?
- Landing pages and key conversion points
- Especially effective for SaaS products, consulting services, or enterprise solutions
The Bottom Line
Senja video testimonials transform static social proof into engaging, conversion-driving content by letting your happiest customers tell their stories through authentic video content, all while eliminating the technical headaches of video collection, hosting, and display. For Webflow users, it's the fastest path to adding high-impact video testimonials to your site without touching code or managing complex video infrastructure.
Amazing Testimonials Section by ZealousWeb
You’ve done the work and collected the testimonials. Now you need to make all of the great feedback known to the world. This awesome testimonial template from ZealousWeb does the job and more. Featuring an auto-scrolling box layout, you’ll be able to display everything that you want to show off in a gorgeous UI design.
The star of the show here is the interactive elements of the page. Although the boxes scroll by slowly, hovering over one freezes the box, inverts the colors, and lets you read through it. With so many testimonial boxes, I can imagine nesting the elements inside a CMS collection and populating new boxes using that. You don’t have to though, as the template page features all the boxes on scroll.
What is in this website template?
- Homepage template
- 10 card elements (broken into two columns)
What is this website template best for?
- Websites/companies with a large number of testimonials to choose from
- Websites (or pages of a website) that want to focus on testimonials
The Bottom Line
This template tries to be a statement more than it tries to provide information for visitors to read. It’s a great way to showcase just how much your users appreciate the product you’re selling in a really interactive and visually interesting way. This is a great one for companies with a lot of clients or who sell many kinds of products and services.
3D Testimonial or Process Card Animation on Scroll by Francesco Castronuovo
Scroll animations are very popular right now. This 3D Testimonial Card template from Franceso Castronuovo is a great example of how you can use that for your own website. Although this template shows a process workflow, he acknowledges its great potential use with testimonials. This is a good template to feature on a page with other scroll animations – it says “ok, now let’s hear what other people have to say”.
The simple template design also means that you can make these cards into whatever you want them to be. From customer photos (or stock photos) to logos, the left-bound text and right-bound photo design is a tried and true way to display important information. Other elements like big quotation marks or subtitles could also be added.
What is in this website template?
- Hosting page with (three) card elements
- HTML embed code for the card scroll
What is this website template best for?
- A website with a full-section testimonial area
- Pages where other elements enter are introduced on scroll
The Bottom Line
This one is best suited when it fits into the overall flow of your site. Animations on the scroll are a hugely popular element of a lot of Webflow sites, and this is a perfect way to fit testimonials into that UI schema.
Petal Card Example
Petal Card's testimonial section employs a clean, minimalist design approach that prioritizes readability and authenticity, leading with the straightforward headline "Hear from real Petal credit-builders." Devin Fountain’s playful testimonial page displays each review on a colored sticky note, cleverly breaking up the text for readers. The testimonials are strategically positioned to showcase genuine user experiences. Each testimonial is structured with the customer's feedback presented in a clear, conversational tone, followed by the customer's name and date stamp, which adds credibility and temporal relevance to the social proof.
The section's power lies in its focus on three key user pain points: ease of use, accessibility for those without credit history, and stress-free credit building. Rather than overwhelming visitors with lengthy reviews, each testimonial is concise and punchy, averaging just 2-3 lines of text. The inclusion of first names and last initials strikes a balance between authenticity and privacy, while the consistent date stamping from recent months (May-June 2024) reinforces the current relevance of these user experiences. The "More testimonials" option suggests additional social proof is available without cluttering the primary interface.
What is in this website template?
- Individual testimonial cards containing: Quote text (p tag), Author attribution (name display), Timestamp element, Possible hover/interaction states
- primarily HTML/CSS with minimal JavaScript requirements
- Mobile-responsive grid layout
What is this website template best for?
- The straightforward approach particularly shines for products or services targeting first-time users or beginners in a field
- Highly regulated industries (like financial services, healthcare, or legal services) where trust and compliance are paramount
The Bottom Line
Petal Card's straightforward testimonial approach puts real customer success stories front and center, focusing on what matters most to credit beginners: accessibility, simplicity, and stress-free credit building. By featuring recent, concise feedback from actual cardholders with clear timestamps, they create immediate credibility while showing prospects they're not alone in their credit-building journey. Depending on your product and target audience this could be the right fit for you!
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