Fracto

Who you are, what does your project do, and why did you build it?

I am Laurin Gerdes, founder and CEO of fracto, a digital learning platform designed to transform medical education and training. Our project offers a modular, AI-driven eLearning solution tailored to MedTech and healthcare organizations. It enables scalable, interactive training for medical professionals while ensuring compliance and enhancing patient safety.

We built fracto to address critical challenges in healthcare education: outdated teaching methods, limited accessibility, and the rapid evolution of medical technologies. Our vision is to empower organizations with tools that bridge knowledge gaps, improve skill acquisition, and ultimately lead to better patient outcomes.

‍What problems does Memberstack help you to solve?

Memberstack has been instrumental in addressing several challenges we faced while building our platform:

1. User Authentication and Membership Management: Memberstack provided a robust system for user sign-ups, logins, and subscription management without needing to develop these features from scratch. This allowed us to focus on building our core product.

2. Seamless Content Restriction: We needed a way to gate specific eLearning content based on membership tiers. Memberstack's customizable access controls allowed us to segment our content effectively and create a tailored experience for our users.

3. No-Code Scalability: As a founder without extensive coding resources, Memberstack enabled us to scale quickly. Its no-code solution let us iterate on our membership models and integrate seamlessly with Webflow.

4. Simplified Payment Processing: Setting up recurring subscriptions and handling different pricing models was a hurdle, but Memberstack's built-in payment functionalities streamlined the process.

5. Personalized Experiences: Memberstack's ability to customize membership tiers and integrate user data helped us create personalized journeys for our users, increasing engagement and satisfaction.

What are your favourite things about Memberstack? Why are those your favourites?

As a founder, what I truly appreciate about Memberstack is its ability to simplify complex processes while empowering creators to focus on building their businesses. Here are my favorite things:

1. Ease of Integration: Memberstack seamlessly integrates with platforms like Webflow, which is a game-changer for someone like me who values intuitive tools that save time. It's smooth, efficient, and helps maintain a clean design.

2. Customizable Membership Features: The ability to create tailored membership tiers is invaluable for fracto. This feature ensures we can offer personalized experiences to our users, which is at the core of our value proposition.

3. No-Code Flexibility: I love that Memberstack caters to both technical and non-technical founders. Its no-code solutions mean I can experiment with membership models without needing a developer for every change.

4. Scalable Gated Content: For a platform like ours that hosts specialized eLearning content, the gating functionality ensures we deliver the right content to the right users while maintaining exclusivity.

5. Efficient User Management: The streamlined dashboard and analytics allow me to manage user interactions and subscriptions effortlessly, giving me more time to focus on growth.

How I Built this

To build our website, we combined a range of tools for efficiency and scalability. Webflow served as our primary design and development platform, allowing us to create a visually appealing and responsive site without extensive coding.

Memberstack handled user authentication, membership management, and content restriction, seamlessly integrating with Webflow to deliver gated experiences. Stripe powered our payment processing, ensuring secure and reliable subscription management.

Zapier connected these tools with our CRM and analytics platforms, automating workflows and ensuring data consistency. This stack enabled us to launch a professional, scalable website while focusing on the core features of our platform.